A European luxury house required external input to support the development of its annual brand strategy. The intervention contributed to formalising strategic orientations across key brand objectives, from awareness and cultural conversation to conversion and heritage activation.
Against each orientation, the work produced a range of targeted activation proposals, calibrated to the house's values and creative identity. It also addressed the coherence of the overall calendar, ensuring activations capitalised on existing brand equity and the house's ambassador ecosystem rather than operating as isolated moments.